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Luke Burton's avatar

Excellent post. As someone who has worked in cybersecurity (a cringe term we would never ourselves use) I would often get people asking me if “Siri was listening to me” because they had been talking with a friend, then later on started seeing ads on their iPhone relevant to that discussion despite never proactively searching for related terms.

At which point I’d have to explain that everything they did online was being bought and sold in auctions at millisecond latency. Everything their friends did too. Essentially the social graph of the entire planet and its online activities is traded as a commodity in real time.

In practical terms this means, yes, Google knows your friend came to your house. Google does not ask permission to track your location in the background for *your* benefit. They know what your friend has been searching, purchasing and discussing online.

They know you too, your demographics, your income, your relationship status. They know if you’re healthy, sick, sexually active, menstruating, depressed. They might not bundle your data with that level of specificity but they will slot you into a demographic.

Worrying about your DNA in the context feels a bit like worrying about catching a cold while you’re treading water in the ocean.

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Edward Rooney's avatar

Hi Steven. First of all, I'm a long-time reader and admirer of your work. Thank you for sharing everything you do.

Your argument that "25 years after the human genome was sequenced...there are almost no SNPs that tell you anything consequential about your health" is shortsighted. Given the rapidity of scientific understanding, those SNPs could become far more predictive as machine learning and population genetics advance. Data collected now could be reanalyzed with future tools to reveal health risks, behavioral tendencies, or other sensitive information not apparent today.

Second, genetic data doesn't just reveal information about the individual—it exposes relatives who never consented to data collection. It can identify family members, reveal paternity, and expose genetic conditions in relatives. This creates privacy issues and, in some cases violations, extending beyond the original customer to their entire family tree, including future generations.

And then, of course, there's the thing we don't want to be thinking about, but are being forced to because of how the Trump administration is using data to locate immigrants in the U.S. Genetic databases are increasingly being used by law enforcement through techniques like genetic genealogy. While this can solve crimes, it also means genetic data can be accessed by authorities in ways 23andMe customers probably never anticipated when they spit into a tube.

Thanks for reading.

-Ed

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